On adwords exam answers: Managing Your Adwords - Utilizing E-mailsBy Kirt Christensen Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality. Discussions about are not complete without talking about how to make a lasting relationship out of that costly fraction-of-a-second click. When a person clicks on your Google ad, you are charged fifty cents no matter what happens next. If that person stays on your page less than 5 seconds, he is out of there and you most likely won't see him again without another costly click. Fifty cents for five seconds of someone's attention-dang, that's $600 an hour! Kind of depressing if you look at it that way. On the other hand, if that person gives you her e-mail address, you can communicate with her on a regular basis for little or no cost. If you're trying to sell a $1,000 product, which is easier to get from your prospects: a $1,000 order or their e-mail address? When your sales process is more involved, there is a greater need to divide it into more manageable steps. The Power Of Your E-Mail Lies In Being Personal So-so advertisers don't fully comprehend the very personal quality of e-mail. They don't understand how simple it is to take a good prospect and make them turn away simply by disrespecting that personal quality that is intrinsic with email. When you are composing your emails write as is you are talking to one person, unless you are writing to a group where each member knows the other members. Writing to a crowd when your email is addressed to individuals is that last thing you want to do. Speak to your client, an individual. 1. A "From" Field that Shows You're a Real Person If a personal approach works for the actual text of your e-mail messages, chances are that same principle will apply to other details in your e-mail. Such as your "from" field, for example. Consider the different impressions these "from" lines create: Bill Kastl William Kastl William D. Kastl Nakatomi Corporation William D. Kastl, Interesting article on adwords exam answers:
Nakatomi Sales Department Bill Kastl, Nakatomi Sales Without the "spam" look you want to be amiable and personal. Spammers aim for this look themselves, the "this is from your long lost friend" look, so the truly personal look can be a difficult thing to achieve. The ticket is to include something in the email that is so connected to their peculiar interest that spammers could never have invented it. Choose your "from" field so that your clients can identify with you and stay with you. 2. A Provocative Subject Line The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time. If you were shown a common a common cross section of e-mail subject lines, you would find it impossible to distinguish them from spam. Therefore we need to talk about a subject you comprehend: Google AdWords When Google is NOT the Best Way to Get a Customer Are Google Employees Spying on You? Google's 'Don't Be Evil' and all that Five Insidious Lies About Selling On The Web These headlines do not assault the reader with cheesy-sounding promos, but they do hint very strongly at a story. They provoke curiosity rather than scaring people off. Article Source: http://www.NewArticlesOnline.com With his innovative style Kirt Christensen uses his ADWORDS MANAGEMENT skills to manage over $600,000 of annual spending and his customers rave about him! managemypayperclick.com Another decent article on adwords exam answers:
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